Versant Media Group (VSNT) has entered into a definitive agreement to acquire Full Swing, a sports technology company known for its patented hardware and integrated software platforms, in an all-cash deal valued at approximately $530 million.
Under the terms of the agreement, Versant will acquire Full Swing from Bruin Capital and a group of minority investors. The transaction remains subject to customary purchase price adjustments and closing conditions, and is expected to be completed in the second half of 2026.
Full Swing develops immersive sports simulation technology, launch monitors, virtual greens, performance data tools and integrated software used by consumers, professional athletes, coaches and commercial venues. The company initially built its platform around golf, but has since expanded into baseball and other sports, positioning itself across at-home training, commercial entertainment and professional performance environments.
Versant said the acquisition will strengthen its position in golf while expanding its reach into interactive sports experiences. Full Swing will be integrated into Versant’s golf business, supported by Golf Channel, GolfNow and GolfPass. The company said the deal will create new opportunities across content, commerce, training, venues and performance data.
Following the close of the transaction, Full Swing will operate within Versant’s Digital Platforms and Ventures portfolio. Full Swing CEO Ryan Dotters will join the company and report to McIntosh.
The acquisition is expected to support Full Swing’s continued growth as a sports technology company while giving Versant a broader platform to engage golf audiences and expand into new interactive sports categories.
