Netflix will begin streaming curated videos from major digital media brands on August 3, expanding its content offering beyond traditional films and series.
The company said the new video collection will be available to Netflix members across all subscription tiers in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand. The videos will cover categories including food, travel, fashion, entertainment, design, wellness, celebrity profiles, home and gardening.
Netflix aims to let users watch their favorite videos without leaving the platform
The curated content will include short-form videos and episodes ranging from roughly three minutes to 20 minutes. Netflix said the move is designed to let subscribers watch popular internet video franchises directly on the platform without leaving the service.
The lineup will feature content from BuzzFeed, Condé Nast, Hearst Magazines, PMX, People Inc. and Tastemade. Featured brands include BuzzFeed Celeb, Tasty, Architectural Digest, Bon Appétit, Vogue, Wired, Cosmopolitan, Elle, Harper’s Bazaar, Rolling Stone, Variety, People, Food & Wine, Travel + Leisure and Tastemade.
Netflix said subscribers can expect both licensed past videos and new ongoing series. Examples include Architectural Digest’s “Open Door,” BuzzFeed’s “I Draw, You Cook,” Elle’s “Where is the Lie,” People’s “My Life in Pictures” and Tastemade’s “Struggle Meals.”
